Seller's Marketing Program

As the Seller, you are responsible for setting the list price, the sale terms and the condition of your home. The Buyer is responsible for the Location; if your home is not in the location potential buyers are looking for, it won't sell easily or it may not sell at all. As the Listing Agent, I am responsible for exposing your property to the most potential buyers to get it sold.

Specific marketing activities to sell your home begin the moment you sign the Listing Agreement. From installing the “For Sale” sign to Internet marketing, I am constantly working to sell your home. 60% of buyers are local, 40 % are out of town buyers.  Wouldn’t you like to market your home to 100% of the buyers who may want to buy your home? My proven marketing plan is designed to expose your home to as many potential purchasers as possible - making them aware of the key selling features and benefits of YOUR home.

In order to receive top dollar, you need top exposure. My proven marketing plan provides you with that top exposure.  This includes:

• An invaluable “Seller’s Guide” to give you and your home a distinct advantage
•  Listing your home on the Multiple Listing Service

•  Internet exposure across the Web, not just one or two websites

• Extensive Virtual Tour of your home posted on the web including in Realtor.com, Zillow, Trulia, Craigslist, ERA.com, HomeSoldRichmond.com, VisualTour.com in addition to many other popular and viewed sites

•  Utilizing the power of Cartus to find out of town relocating buyers (Napier ERA is the principal broker for Cartus, the largest relocation company in the world)

•  E-cards and flyers sent directly to potential purchasers on my database(more than 600 people at any given time)

•  Installation of a post “For Sale” sign (with your permission)

•  A custom property profile specification sheet/flyer

•  Installation of a lock box (with your permission)

•  Brokers Opens –other agents who work this area can stop by and preview your home with feedback to Seller

•  National and International relocation exposure through the Cartus network and ERA international

•  Organized Office Tours - agents from my office/Napier stop by to preview your home

•   “Just Listed” cards sent to neighbors and prospective purchasers

•  Public Open House events – exposing your home to potential buyers(with your permission) 

•  Telemarketing to neighbors and potential prospects

•  Written status reports-bi-monthly

•  Verbal and/or email feedback provided from showings

•  Color Print advertising and Open House ad in local newspaper

I am excited about the prospect of working for you!!  Do contact me When You Are READY!!